How to create a design brief for your project
Step 1 – Determine the Goals and Audience
Determine why you are creating the story and for whom it is being created. What specifically do you
want the audience to learn or experience from the story? What impression do you want them to have?
What should be the fun-factor?
Step 2 - Explore the what
Determine the Starting Point: The Features, Activities, or Problems the Story Will Explore
If you are crafting a story to inspire start by writing a single sentence about your goal. The goal of the story will be to richly capture the values, goals, activities, and problems experienced by the people in a setting you will choose. The plot of the story should rise naturally from the people and the setting, capturing their “pain” and thereby revealing opportunities for new ideas, perspectives, points of view, solutions.
Step 3 – Select a Setting
Compelling stories include details of time and place, helping the audience situate themselves in the
setting in which the story takes place.
It is generally important to select a setting that is:
· relevant
· seen as important, respectable
· understandable to the people you will show it to
Step 4 - Determine Protagonists
Create a protagonist and other key participants.
Step 5 - Select an Overall Activity and Goal
Choose an overall activity and set of goals that will form the basis of your story’s plot. What is the
general activity in which your protagonist or your target audience is engaging? What are you trying to accomplish? Once you have determined the overall activity and goals, think about the problems that could arise...
Step 6 -Determine a Style and Medium
You should develop a concept of expression, visualizing the emotional position of the author and a conceptual approach towards your art work. A conceptual approach frequently uses two or more ideas to throw light on a third. It makes use of pun, paradox, cliché, metaphor and allegory. You have to define and create a strategy, that will be your guideline .
Decide on a style for rendering and presenting the story. This can range from a simple textual story in
prose, to a full movie-like production. Other options include showing a series of static illustrations or
screen-shots with verbal narration, self-running animations, interactive presentations with printed
scripts,short movies,an installation or projections etc. Consider the intended effect, the situations in which the story will be presented in an exhibition, the audience, and the delivery mechanisms (Viewed over the Web? A file sent by email? A CD-Rom or DVD? A presentation in
front of a large audience?) Will the story be given to others to show as part of a larger presentation?
Next create a storyboard
Here is a practical guide how to create a storyboard for film and other visual narratives
Here are some links how to write a brief for commercial purposes
http://www.slideshare.net/truedigital/how-to-write-a-creative-brief-by-true-digital
http://writingbee.com/blog/essay-writing/how-to-create-a-visual-essay
http://www.chillibreeze.com/resc/Project-Brief.asp
Everybody has to bring on Monday a brief plus a storyboard to class!
Step 1 – Determine the Goals and Audience
Determine why you are creating the story and for whom it is being created. What specifically do you
want the audience to learn or experience from the story? What impression do you want them to have?
What should be the fun-factor?
Step 2 - Explore the what
Determine the Starting Point: The Features, Activities, or Problems the Story Will Explore
If you are crafting a story to inspire start by writing a single sentence about your goal. The goal of the story will be to richly capture the values, goals, activities, and problems experienced by the people in a setting you will choose. The plot of the story should rise naturally from the people and the setting, capturing their “pain” and thereby revealing opportunities for new ideas, perspectives, points of view, solutions.
Step 3 – Select a Setting
Compelling stories include details of time and place, helping the audience situate themselves in the
setting in which the story takes place.
It is generally important to select a setting that is:
· relevant
· seen as important, respectable
· understandable to the people you will show it to
Step 4 - Determine Protagonists
Create a protagonist and other key participants.
Step 5 - Select an Overall Activity and Goal
Choose an overall activity and set of goals that will form the basis of your story’s plot. What is the
general activity in which your protagonist or your target audience is engaging? What are you trying to accomplish? Once you have determined the overall activity and goals, think about the problems that could arise...
Step 6 -Determine a Style and Medium
You should develop a concept of expression, visualizing the emotional position of the author and a conceptual approach towards your art work. A conceptual approach frequently uses two or more ideas to throw light on a third. It makes use of pun, paradox, cliché, metaphor and allegory. You have to define and create a strategy, that will be your guideline .
Decide on a style for rendering and presenting the story. This can range from a simple textual story in
prose, to a full movie-like production. Other options include showing a series of static illustrations or
screen-shots with verbal narration, self-running animations, interactive presentations with printed
scripts,short movies,an installation or projections etc. Consider the intended effect, the situations in which the story will be presented in an exhibition, the audience, and the delivery mechanisms (Viewed over the Web? A file sent by email? A CD-Rom or DVD? A presentation in
front of a large audience?) Will the story be given to others to show as part of a larger presentation?
Next create a storyboard
Here is a practical guide how to create a storyboard for film and other visual narratives
Here are some links how to write a brief for commercial purposes
http://www.slideshare.net/truedigital/how-to-write-a-creative-brief-by-true-digital
http://writingbee.com/blog/essay-writing/how-to-create-a-visual-essay
http://www.chillibreeze.com/resc/Project-Brief.asp
Everybody has to bring on Monday a brief plus a storyboard to class!
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