In her MA thesis Mortada quotes a list of discourses on health and fitness for women. Find an advertisement (print or audio visual) an image or magazine article online that epitomizes any one of the following messages:
1. The body can be controlled and disciplined by the will.
2. Fitness leads to professional success.
3. Flab is disgusting and must be worked off.
4. The perfect body is a youthful body.
5. Control of the body equals control of one's life.
Post a link to the advert/article/image and write a brief statement as to the way in which it epitomizes one of the above messages.
Complete this assignment by 5 p.m. Monday 25th July.
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ReplyDelete1. The body can be controlled and disciplined by the will.- http://adsoftheworld.com/media/print/magalis_workout_system_reborn_man , http://adsoftheworld.com/media/print/magalis_workout_system_reborn. The tag line for this campaign is ” We push you to the limit so you can feel alive again”.
ReplyDelete2. Fitness leads to professional success.-
http://www.google.co.in/imgres?imgurl=http://img.dailymail.co.uk/i/pix/2007/07_03/ZOsbourneChicSTE_468x423.jpg&imgrefurl=http://www.dailymail.co.uk/tvshowbiz/article-471775/Kel before and after – Kelly Osbourne. Before her dress sense and st yle was criticised and after she lost weight she was asked to co-host and to be a style critique the “highly” acclaimed fashion critic show “Fashion Police”
3. Flab is disgusting and must be worked off.- .- http://www.youtube.com/watch?v=MMc2hBxzLvg , http://adsoftheworld.com/media/print/body_one_gym_fat
here the reebok shoe ads basically show that wearing their shoes all the time helps tone your legs and butt.
4. The perfect body is a youthful body -http://adsoftheworld.com/media/print/belesana_antiage_center_limousine. Tag line “let your husband date a younger woman”.
5. Control of the body equals control of one's life.- http://www.youtube.com/watch?v=Ce6Al9flcEU&NR=1
Flab is disgusting and must be worked off:
ReplyDeleteThis ad really appealed to me since the context of it was very real. Though it's a very straight-forward ad, the obscenity of the graphic is a very effective tool in talking about how repulsive flab can be.
http://www.google.com/imgres?q=funny+ads+on+weight+issues&hl=en&biw=1366&bih=667&tbm=isch&tbnid=VJ3CnQystr0tEM:&imgrefurl=http://thechive.com/2011/06/21/i-love-a-low-down-dirty-good-time-30-photos/&docid=mzsjXCMGwjpYWM&w=500&h=356&ei=fEUtTsqfN8ysrAfw9JyyDQ&zoom=1
FLAB IS DISGUSTING AND MUST BE WORKED OFF. SERIOUSLY.
ReplyDeleteThis video shows how advertisements affect the consumer's sense of security. The ads influence consumer's by showing them fake, but real stories about how people like them (obviously not paid actors) are upset about their fat. "Oh! The flab is making it hard for me to survive in the society. I am so upset and depressed. What should I do?" And BANG, there it is. The product that you just needed.
So get rid of the not so flabby flab that you have there. Your life will be awesome then. Dude Seriously.
http://www.youtube.com/watch?v=bB5pFG63dXU
Flab is disgusting and must be worked off.
ReplyDeletehttp://goo.gl/Uc3mj
http://goo.gl/nCmJq
I think the above posts really epitomize "Flab is disgusting and must be worked off" because they look down upon flab in a rather condescending way, while sarcastically pointing out the "ugliness" of the same to all its flabby readers.