Your wedding day is supposed to be one of the most important days of your life. This was a series of ads I came across which reflected on the importance of losing weight to fit into your wedding dress.
Notice how the body type of the women are not generally considered to be 'fat'.
Also, it seems like a very appropriate time to mention that in this series, it's only the woman who is concerned about her supposed weight issues.
http://www.google.com/imgres?q=funny+ads+on+weight+issues&hl=en&biw=1366&bih=667&tbm=isch&tbnid=x_ISOglBhhRbnM:&imgrefurl=http://damnfreshpics.blogspot.com/2010/06/funny-ad-to-slim-down-fast-before.html&docid=kB9RqXrLwBB6bM&w=462&h=600&ei=fEUtTsqfN8ysrAfw9JyyDQ&zoom=1
http://www.google.com/imgres?q=funny+ads+on+weight+issues&hl=en&biw=1366&bih=667&tbm=isch&tbnid=KnpaGODLmBEJuM:&imgrefurl=http://izismile.com/2010/06/09/funny_ad_to_slim_down_fast_before_wedding_3_pics.html&docid=cRkxEYn0hipO1M&w=462&h=599&ei=QEQtTsjPN4vtrQe068Be&zoom=1
http://www.google.com/imgres?q=funny+ads+on+weight+issues&hl=en&biw=1366&bih=667&tbm=isch&tbnid=-fuYBQFokXTw4M:&imgrefurl=http://jessica2c.wordpress.com/category/week-8-stuff/&docid=l_7W8HFbZsJXlM&w=300&h=312&ei=fUQtTsnOHZG3rAfcsuyxDQ&zoom=1
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